Design 2.0 began in 1999 with one simple thought:

There is great potential for websites to have a powerful visual impact while pushing the boundaries of the digital medium to create a branded experience that is both beautiful and useful.

In the early days of the web, there were very few “beautiful” sites – and even fewer useful ones. Every single one of them needed to be re-thought out – that’s where the “2.0” came from.

Fast-forward to today and that opportunity still exists for many companies – and that’s exactly how we can help.

Design 2.0 was founded by Rick Brown, who is best known for creating’s “Virtual Bartender” which became a viral sensation all over the World in 2004.

Rick began his career working in traditional advertising as an art director/designer at some of Canada’s most notorious agencies, including Vickers & Benson (now Arnold Worldwide) and The Brainstorm Group. Rick decided to focus entirely on interactive in the year 2000 after falling in love with the medium while working on the very first version of the Mike’s Hard Lemonade web site… maybe it was the all the Mike’s he had to sample to ‘get in touch with the brand character’. While working on that site, he got his first exposure to truly integrated marketing and worked on all aspects of the campaign including TV, radio, print, outdoor and online.

Design 2.0 is exceptionally responsive and professional and, most importantly, they get the results we demand.

In 2003 Rick joined a Toronto-based digital agency as Vice President of Creative to develop websites for all of the Labatt beer brands (now Anheuser-Busch InBev). The brands included Stella Artois, Beck’s, Labatt Blue, Alexander Keith’s, Rolling Rock, Budweiser and Bud Light to name a few. In addition to the Labatt brands, Rick helped re-engineer To help launch the new direction and drive traffic to the site, he created and directed’s “Virtual Bartender” which attracted over 10 Million visits in just 28 days from just 10 outbound emails; spawned thousands of ‘Fan Forums’; and placed among the Top 10 most popular websites in the World – All from just 10 emails used to kick it off. He also launched several other initiatives that garnered Global attention including a Podcast that placed in the Top 10 on iTunes in more than 10 Countries. Rick took the helm as’s Editor-in-Chief in 2006.

In 2008 Rick turned his attention back to the original Design 2.0 concept and started his own consultancy – a completely digital creative shop focusing on bringing Brands to life online. Since that time, the company has managed to build a roster of dream clients that include chatr mobile, Maple Leaf Sports + Entertainment, Scotiabank, Three Million Dogs, Ari Agency, Splendido, Reach for the Rainbow and P&G.

Client Experience


Recent Work